Events
Upcoming Events
Longevity Days
By 2050, the world will have twice as many people aged 60+ as today. At the same time, we’re living longer without always living healthier. This is creating a new mandate for finance: fund prevention, price risk smarter, and build products for longer lives.
The world is entering a new era: more years of life, more years of cost, and a widening gap between lifespan and healthspan. The institutions that learn to price, fund, and accelerate health will define the next decade of financial innovation.
Longevity Days brings together Switzerland’s most relevant leaders from finance, insurance, and healthcare to explore how Switzerland will tackle the upcoming Longevity wave and identify key investment opportunities.
Who you’ll meet:
Beat Hefti: Lessons from Olympic Gold, Team Leadership & Sponsorships
Beat Hefti is one of Switzerland’s most accomplished Swiss Olympic Gold-Medalists, best known as the Olympic champion in the two-man bobsleigh tournament (Sochi 2014; later awarded after medal reallocation). He competed at four Winter Olympics, earned multiple Olympic medals, and won World Championship medals, leading teams where precision, trust, and execution decide the outcome in fractions of a second.
Event Description
In this fireside chat, Beat Hefti distills the leadership and teamwork principles that shaped his Olympic journey to gold: How elite teams build trust, stay aligned under pressure, and execute when the margin is tiny. He will translate these principles into practical takeaways for business and personal performance, including how to build trust fast, execute consistently, and lead when the margin for error is tiny. We’ll also unpack his sponsorship strategy: how he created funding when none was available, and how that support enabled long-term progress. Participants will be able to ask questions and join an exclusive apero (special registration form).
KEEN Wellbeing: Sauna & Ice Bath Labs
KEEN has become a reference point for active recovery in Zurich, known for its disciplined approach to heat, cold, and breathwork. Guided by experienced coaches, its space integrates sauna, cold plunges, and a recovery zone designed for genuine restoration
Event Description
This is a controlled, coached introduction to contrast therapy — with real try-outs in sauna and ice baths, plus the decision rules that keep it safe and useful. You’ll leave with a protocol you can repeat, and a clearer sense of when heat/cold supports recovery and when it’s the wrong tool.
Dr. med. Simon Feldhaus: Smart Supplementation
Dr. med. Simon Feldhaus — physician, medical director, and President of the Swiss Society for Anti-Aging Medicine and Prevention — lays out how supplementation actually works when applied responsibly. The focus is not products, but decision quality: when supplementation is justified, how to individualize it, and how to avoid the common mistakes that quietly undermine health and performance.
Health Week 2025
Five days of science-based workshops, labs, and keynotes on movement, recovery, mental health, and the future of preventive medicine at the University of St. Gallen. Co-created by the Human Performance Club and Unisport, Health Week 2025 brought together students, staff, and partners to explore what sustainable high performance can look like in real life.
Well-being
From sunrise yoga to ice baths, sleep labs and mental health coaching, the well-being pillar turned campus into a training ground for resilience. Participants learnt how movement, recovery, nutrition and emotional hygiene work together – and left with simple protocols they can sustainably keep.
Key Insights
Performance
The performance pillar explored one simple question: how do you sustain high output without burning out? how do you show up at your best on a normal day?
Through keynotes and hands-on sessions, participants learned how to design their week around better sleep, focused work blocks, smart training and real recovery time, so high performance becomes a habit, not a lucky day.
Key Insights
Innovation & Tech
Future-facing sessions looked at how wearables, biomarkers, AI are reshaping health. With Switzerland pioneering innovators and BigTech Enterprises like Google Cloud we explored what is possible at the forefront of health and performance.
Key Insights
Health Week 2025 – Schedule
One Google for Health
Hellmer Rahm, Enterprise Accounts Executive, walked us through how Google is weaving AI and health across billions of users. From AlphaFold accelerating biology and MedGemma interpreting medical images, to Search and YouTube Health delivering credible information, to Fitbit and Pixel Watch supporting everyday wellbeing, the vision is a connected health ecosystem rather than single products. The takeaway: AI in health is no longer a distant future — it’s already shaping prevention, diagnosis and access, and partnerships with universities and hospitals are crucial to keep it responsible.
The Future of Preventive Health
In this flagship panel, leaders from insurance, digital mental health and big tech outlined what a preventive health system could look like if Switzerland chose to redesign it from the ground up. They challenged the status quo head-on: a system that still pays for illness instead of protecting health, mental-health pathways that exist on paper but remain out of reach for most, and data that could guide early decisions yet rarely flows where it’s needed. Their vision was clear and unusually aligned — a future where healthspan becomes the core metric, where access is proactive rather than reactive, and where AI and everyday devices help catch problems long before they become crises. It was a rare look into how a country like Switzerland could lead the world in prevention, and what it will take for the next generation to make that shift real.
How Olympic Athletes Achieve Peak Performance
In this workshop, Swiss Olympic physician Dr. Patrik Noack took us behind the scenes of Olympic medals to show how “peak days” are engineered – not just for athletes, but for anyone facing high-stakes moments. Using Nicola Spirig’s path to Olympic gold as a case study, he shared the science-based tools that champions use to achieve optimal focus, manage stress when the world is watching, and win gold. The message: the tools Olympic teams use to perform on one decisive day are the same tools we can use for exams, big presentations, and demanding seasons at work.
Testimonials
