Events
Upcoming Events
Longevity Days
By 2050, the world will have twice as many people aged 60+ as today. At the same time, we’re living longer without always living healthier. This is creating a new mandate for finance: fund prevention, price risk smarter, and build products for longer lives.
The world is entering a new era: more years of life, more years of cost, and a widening gap between lifespan and healthspan. The institutions that learn to price, fund, and accelerate health will define the next decade of financial innovation.
Longevity Days brings together Switzerland’s most relevant leaders from finance, insurance, and healthcare to explore how Switzerland will tackle the upcoming Longevity wave and identify key investment opportunities.
Who you’ll meet:
KEEN Wellbeing: Sauna & Ice Bath Labs
KEEN has become a reference point for active recovery in Zurich, known for its disciplined approach to heat, cold, and breathwork. Guided by experienced coaches, its space integrates sauna, cold plunges, and a recovery zone designed for genuine restoration
Event Description
This is a controlled, coached introduction to contrast therapy — with real try-outs in sauna and ice baths, plus the decision rules that keep it safe and useful. You’ll leave with a protocol you can repeat, and a clearer sense of when heat/cold supports recovery and when it’s the wrong tool.
2026 Event Highlights
Lessons from Olympic Gold Beat Hefti Fireside
An evening on what high performance really requires before the spotlight appears. Beat Hefti shared the path from building his career from the ground up to competing at the highest Olympic level, while Dr. med. Patrik Noack connected the athlete perspective with the medical and psychological systems behind sustainable performance. The conversation made one idea clear: excellence is not luck. It is engineered through ownership, recovery, discipline, the right team and the ability to perform when the pressure is real.
Olympic Gold
Leadership
Teamwork
Google Case Competition
The Google Case Competition brought selected students into a high-intensity strategy sprint: analyze the problem, identify user needs, build a product concept, define the go-to-market logic and defend the final recommendation.
The format showed what HPC can uniquely convene: strong students, frontier health topics and institutional partners working on questions that sit at the intersection of technology, prevention and consumer behavior.
Winning team solution
The winning team proposed Google Health Intelligence – an AI-powered health layer turning fragmented wearable data into forward-looking guidance through a Longevity Score, clinical reports and a family health hub. For the strongest overall concept, the team received the case prize.
Technology
Health AI
Competition
Smart Supplementation with Dr. Simon Feldhaus
Dr. med. Simon Feldhaus is the leading doctor in Swiss longevity reseaerch and President of the Swiss Society for Anti-Aging Medicine. In this workshop Dr. Feldhaus brought practical insights to one of the most confusing areas of health and performance: supplementation.
Evidence first
Useful supplementation starts with clinical relevance, not trends. Vitamin D, omega-3s, B-vitamins, essential amino acids, probiotics and CoQ10 were highlighted as examples of supplements with stronger long-term health relevance.
Basics before protocols
No supplement compensates for chronic sleep debt, poor nutrition or missing recovery.
Context matters
The right protocol depends on biomarkers, lifestyle, goals and individual health status — not generic one-size-fits-all advice.
Performance
Supplementation
Cognition
Health Week 2025
Five days of science-based workshops, labs, and keynotes on movement, recovery, mental health, and the future of preventive medicine at the University of St. Gallen. Co-created by the Human Performance Club and Unisport, Health Week 2025 brought together students, staff, and partners to explore what sustainable high performance can look like in real life.
Well-being
From sunrise yoga to ice baths, sleep labs and mental health coaching, the well-being pillar turned campus into a training ground for resilience. Participants learnt how movement, recovery, nutrition and emotional hygiene work together – and left with simple protocols they can sustainably keep.
Key Insights
Performance
The performance pillar explored one simple question: how do you sustain high output without burning out? how do you show up at your best on a normal day?
Through keynotes and hands-on sessions, participants learned how to design their week around better sleep, focused work blocks, smart training and real recovery time, so high performance becomes a habit, not a lucky day.
Key Insights
Innovation & Tech
Future-facing sessions looked at how wearables, biomarkers, AI are reshaping health. With Switzerland pioneering innovators and BigTech Enterprises like Google Cloud we explored what is possible at the forefront of health and performance.
Key Insights
Health Week 2025 – Schedule
One Google for Health
Hellmer Rahms, Enterprise Accounts Executive, walked us through how Google is weaving AI and health across billions of users. From AlphaFold accelerating biology and MedGemma interpreting medical images, to Search and YouTube Health delivering credible information, to Fitbit and Pixel Watch supporting everyday wellbeing, the vision is a connected health ecosystem rather than single products. The takeaway: AI in health is no longer a distant future — it’s already shaping prevention, diagnosis and access, and partnerships with universities and hospitals are crucial to keep it responsible.
The Future of Preventive Health
In this flagship panel, leaders from insurance, digital mental health and big tech outlined what a preventive health system could look like if Switzerland chose to redesign it from the ground up. They challenged the status quo head-on: a system that still pays for illness instead of protecting health, mental-health pathways that exist on paper but remain out of reach for most, and data that could guide early decisions yet rarely flows where it’s needed. Their vision was clear and unusually aligned — a future where healthspan becomes the core metric, where access is proactive rather than reactive, and where AI and everyday devices help catch problems long before they become crises. It was a rare look into how a country like Switzerland could lead the world in prevention, and what it will take for the next generation to make that shift real.
How Olympic Athletes Achieve Peak Performance
In this workshop, Swiss Olympic physician Dr. Patrik Noack took us behind the scenes of Olympic medals to show how “peak days” are engineered – not just for athletes, but for anyone facing high-stakes moments. Using Nicola Spirig’s path to Olympic gold as a case study, he shared the science-based tools that champions use to achieve optimal focus, manage stress when the world is watching, and win gold. The message: the tools Olympic teams use to perform on one decisive day are the same tools we can use for exams, big presentations, and demanding seasons at work.
Testimonials
